SOLD IN TWO WEEKS:

The Marketing Behind a Stylish Chinatown Condo

Selling a home quickly in a competitive market requires a strategic, high-touch marketing approach. For 809 6th Street NW, Unit 45, we implemented a multi-channel marketing strategy that generated significant early interest and resulted in a successful sale within two weeks.

Here’s a look at how we made it happen:

Before Listing Went Live:

  • Exclusive Broker Outreach: Sent a custom-branded "Coming Soon" email to brokers and agents, building anticipation and creating early interest before the home hit the market.

  • Targeted Direct Mail: Designed and distributed a Private Exclusive postcard to 368 condominium residents within a 0.5-mile radius, featuring a QR code linking to the property website.

  • Private Exclusive Promotion: Shared a teaser post on Instagram to create intrigue and drive pre-market awareness.

  • High-Visibility Property Website: Launched a custom site that consistently attracts over 200 organic visitors per month.

  • Agent-Exclusive Off-Market Listing: Added the home to the DC Metro Area Off-Market Inventory Spreadsheet, ensuring visibility among top agents with serious buyers.

  • Comprehensive Pre-Launch Report: Delivered a custom seller report detailing all marketing efforts with real-time analytics, screenshots, and performance insights to keep the client fully informed.

Pre-Launch Seller Report

After Listing Went Live

  • Just Listed Campaign: Sent a professionally designed email blast to brokers, agents, and my personal sphere to create immediate visibility.

  • Strategic Social Media Marketing: Posted an algorithm-friendly Instagram reel featuring a professionally shot property video to maximize reach and engagement.

  • Sustained Social Visibility: Shared another Instagram post two weeks later to keep the listing top-of-mind with followers and potential buyers.

  • Feature in High-Engagement Newsletter: Included the listing in my monthly newsletter, which boasts a 68.26% open rate and a 3.81% click-through rate—far surpassing the real estate industry average. This ensured the home was seen by a highly engaged audience of nearly 400 contacts.

  • Optimized Google Advertising: Ran a targeted Google search ad directing traffic to the property website, reaching 1.88k people in the first week by focusing on buyers actively searching within a 10-mile radius.

  • Post-Launch Seller Report: Provided a comprehensive report to the seller summarizing all post-launch marketing activities, including open house feedback, agent insights, and digital performance metrics.

Instagram Reel

The Outcome

Thanks to this data-driven, highly targeted approach, 809 6th Street NW, Unit 45 went under contract in just two weeks. By leveraging a combination of pre-market buzz, strategic digital outreach, and strong agent relationships, I ensured maximum exposure and a successful sale for my client.

Ready to take the next step in your real estate journey? Get in touch to get started.

Work with Marian