CAPITOL HILL CHARM:
From Expired to Sold
The Property
Centrally located in the iconic Capitol Hill neighborhood is 305 C Street, NE Unit 403, a sun-drenched studio condo nestled between beautiful townhomes and parks. The residence neighbors the acclaimed Stanton Park and is a short walk to the National Mall, Congressional Senate buildings, and has seamless transportation access with both I-395 and Union Station. Featuring 400 square feet of living space, the home’s light-filled and efficient open-concept living provides both practical utility as well as unending flexibility for both an owner occupant as well as a savvy investor.
The Opportunity
The property originally went live in April 2021. After nearly three months on market, and expiring twice with the former agent, we met with the esteemed seller to discuss an alternative approach. It was clear from the first conversation that the home provided unmatched convenience with a spectacular, panoramic, top-floor view of Capitol Hill and with a resident-exclusive rooftop deck. With this in mind, we knew the property was a rare gem for the right buyer and began crafting a curated approach to attract the right buyer.
Our Approach
Since our client had already purchased a new home, we understood that time was a valuable commodity for this transaction. Our team immediately launched into work, and arranged a strategy for a holistic approach to selling the property. From renovations and staging to capturing photos, 3D tour and more, we pride ourselves on providing bespoke, personal and concierge-level service. The marketing team began crafting the property story detailing our target buyer and how to best position the property for success. Meanwhile, the operations team expertly coordinated the scheduling of staging the property, and capturing all digital assets, all while ensuring our esteemed client was up-to-date every step of the way.
Our all-encompassing marketing strategy uses a selection of outlets to ensure each and every property is seen by as many potential buyers as possible. In addition to agent-specific email blasts and social media posts across Instagram, Facebook, Google, LinkedIn and more, our approach also extends to property ads utilizing the Compass AI to target potential buyers actively looking in your area code on Facebook, Google and Instagram.
The Outcome
After only 12 days on market, the charming condo received, and accepted, a competitive offer. Following a seamless closing, our happy client embarked on her next chapter before the start to the holiday season.
C L I E N T T E S T I M O N I A L
“I very highly recommend Marian and her team to anyone buying or selling property in the DC area.
When I reached out to Marian about selling my studio condo, it had been lingering on the market for months with practically no interest from buyers, and I had been getting horrible advice from my realtor. She quickly recognized that I was exhausted, frustrated, and desperately in need of help turning things around.
While my first realtor told me what I wanted to hear, Marian told me what I needed to hear to sell my property. She and her team helped identify some affordable things I could do to make the unit more sale-able, quickly coordinated all the remodeling work, and helped with the staging. She also spent considerable time helping me figure out the right listing price, and when it was re-listed, I had an offer in the first few weeks. Marian supported me from my first panicked call all the way through closing, answering every question and addressing every concern — big or small — that I had along the way.
I would not hesitate to work with her again, have bored my friends and family with my gushing compliments about her, and am still a bit amazed how much care she and her team provided to such a comparatively small sale.”
Bevin Johnston
Seller Client
Washington, DC
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